McClelland - Atkinson Model (1976)
- Need to Achieve (Nach) - The desire of success far outweighs the fear of failure
- Nach are often linked with high achievers and seek challenging situations
- They strive for success without worrying about failure
- Need to avoid Failure (Naf) - The fear of failure far outweighs the desire to suceed
- They worry about failure more than striving for success
Situational Factors
Incentive Value of Success
Probability of Success
This theory from McClelland suggests the greater the probability of success the lower the incentive value of success. Similarly the lower the probability of success the greater the incentive value of success.
E.g. Manchester United beating Darlington FC, they wont receive the incentive value of the win because they are expected to win.
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